Grind & Co’s founders Kaz James & David Abrahamovitch came to me back in 2010 with the objective of creating them London’s most successful cafe-cum-cocktail bar.
The flourishing brand evolution was conceived with Shoreditch Grind and has been carried through to all eight of their existing sites, which include Holborn, Piccadilly, Covent Garden, Clerkenwell, Soho, Royal Exchange and London Grind.
The 6 year project consisted the creation of the establishments brand, customer experience strategy, collateral, online marketing, lighting design and art direction.
Holborn Grind was shortlisted in the 2015 Restaurant and Bar Design Awards in the category of London’s best bar.
Brand design & retail experience: Mosaic Interior design: Biasol Studio
"Grind, which will turn over an estimated £5 million this year, now has seven branches including one at London Bridge with a full restaurant"