Branding, packaging, industrial design and store design: Mosaic
A Mosaic collaboration with FYI Berlin. We invented a strong brand and product for market that turned away from all classic marketing rules.
The brand called "Blank" was to not fit into the stereotypical world of "expert coffee" and all the cliche products associated with this. Its foundation was to conceive reverberated popularity through an understanding of the quality without shouting at the consumer - no need for an explanation.
The branding plays with the idea of the missing "A" and this translates into the packaging and marketing.
The brand is currently being developed into a flagship concept store in Berlin and a collaboration with Melitta Coffee Europe has seen the development of a innovative modern automatic coffee machine to be distributed through an array of co-working, office and communal creative spaces in Germany.