2nd Road - a strategic vision led organisation,drawing on 25 years of experience providing consulting services in the areas of strategy, innovation, and organisational systems across multiple industries and sector, had made the move to their new CBD office.
We were asked to create a highly flexible and dynamic environment that is user centric for both client visitors and staff, supporting various behaviours and daily journey these groups will take.
We delivered an environment that is future focused and less predictable. The end result demonstrates creation of the thought forum - a conceptual intersection where staff and clients transverse a series of breakouts and workshops to freely share and develop ideas, invoking problem solving through thought leadership, providing the outcome of creative considered solutions.
The project consisted of Interior Design, Experiential Design, Customer Experience Mapping, Strategic Analysis, Workshop Findings, Auditing, Branding, Graphics and Wayfinding Design.
Agency: MashUp Project Duration: 8 months
“Sharing of ideas and a inviting and stimulating atmosphere was achieved through a variety of large and small think labs featuring curved whiteboard lined walls throughout, operable walls and graphic printed bi-fold doors”