Mosaic was commissioned by the Valise Creative Consultancy to revolutionise and conquer the retail market with a short-term lease concept store that was fully equipped with a concierge-like serviced retail experience.
"Le Magasin – The Co-Retail Experience" is to alleviate a lot of pain points brands face when entering new markets starting with the right choice of location, through networking with multipliers, to long-term and cost-intensive rental contracts. With our offer, brands benefit from an existing infrastructure, exposure to foot-traffic.
For the Spring 2019 inaugural pilot, the shop showcased a selection of brands across lifestyle, design, fashion, and craft spirits – celebrating dynamic brands from Europe.
As well as the branding, event curation and environmental design, Mosaic created a hologram-like tulle window installation and a local "Le Magasin" editorial with a pull-out map for contributing neighbourhood stores.