MOSAIC
THE MOSAIC EXPERIENCE
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BL_NK

Invention of a translucent brand.

Branding, packaging, industrial design and store design: Mosaic

I created the branding and packaging for a new specialty coffee brand called Blank. Its foundation was to produce reverberated popularity through an understanding of the quality without shouting an explanation at the consumer.

The branding plays with the idea of the missing “A” and this translates into 
the packaging and marketing.

The brand is currently being developed into a flagship concept store in Berlin and a collaboration with Melitta Coffee Europe has seen the development of a innovative automatic coffee machine that will be distributed through an array of coworking spaces, offices and communal creative spaces in Europe.

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